This should’ve been Reid Bigland’s year.Under his leadership, Fiat Chrysler Automobiles outsold its competitors in Canada for the first time in the auto maker’s history while enjoying an unprecedented streak of rising sales in the United States. The success earned Mr. Bigland a promotion to head Fiat Chrysler’s Alfa Romeo and Maserati brands, making him one of chairman Sergio Marchionne’s most trusted deputies.
Now, Mr. Bigland, the 49-year-old head of U.S. sales and chief executive officer of Fiat Chrysler Canada, is at the centre of U.S. criminal and regulatory investigations into whether the company fraudulently hyped its monthly sales numbers, according to people familiar with the matter. The probe has implications that may go far beyond Fiat Chrysler, potentially upending the U.S. auto industry’s way of reporting sales, long designed to showcase them in the most positive light possible.For …
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