Woolrich to take on Canada Goose, Moose Knuckles with Canadian retail boutiques

TORONTO — Veteran outdoor brand Woolrich is planning to take on Canada Goose and Moose Knuckles in luxury outerwear with the opening of its first two Canadian retail boutiques.
The expansion, set for 2017 and 2018 in Toronto and Vancouver, is the genesis of W.P. Lavori, the Italian partner of Pennsylvania-based Woolrich Inc., the oldest manufacturer of outdoor wear in the U.S.
In Europe and Asia, as well as in specialty and department stores throughout North America such as Saks, Simons and Sporting Life, W.P. Lavori sells luxury outerwear priced from $500 to $1,200, as well as some apparel, under the label Woolrich John, Rich & Bros.
But executives believe that opening retail locations, as Canada Goose recently did in New York and Toronto, will help further the higher-end brand’s profile from the woodsy designs of its U.S. partner, whose woollen apparel and outdoor gear compete with the likes of …