Why Your Business Website Should Be Built on WordPress

A user-friendly and functional website is the foundation of acquiring new customers online for any business owner. Your business must have a solid online presence or else your customers will go to your competitors. Selecting the right platform for your website is one of the first steps in developing a solid online presence. This is where WordPress enters the equation. Launched in 2003 as a blogging platform, WordPress eventually developed into a fully-fledged content management system for websites. Here are a few reasons why you should choose WordPress for your business website.

1. Ease of Use

WordPress makes it very easy to add new pages, insert blog posts, images, or any type of content to your website. It is very easy to use and does not require any HTML editing software or FTP software for the creation of a new page, uploading images, embedding videos etc. This greatly reduces the amount of time users require to build or revise their website, and reduces the workload of web design professionals.

2. Built for SEO

WordPress’ clean and simple coding allows search engines to read and index its content much faster compared to other popular website platforms. In addition, each page, post, and image can have its own meta-tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization (SEO). According to Ranking Rescuer, a premier SEO agency in Canada, WordPress is the best content management system for any business’ website. WordPress has a great track record of success in SEO.

3. 100% Customizable Design

You can also customize the design of your WordPress website, virtually any way that you may want to. This is particularly useful for business owners so that they can convey their message and business’ identity exactly as they want to. Whether you want to add a blog to your website or add a video gallery, you will have no difficulty in doing so because with the easy installation of a free or very cheap plugin you can effortlessly increase the functionality of your website in almost any way you want. If a tool or plugin is not available on the market you can hire a programmer to make you a tailor-made plugin to suit your needs, at an affordable price. With WordPress, the opportunities are truly endless, the only limitation is your imagination.

In conclusion, the primary benefits of having a WordPress company website include: 1) ease of use, 2) it is built for SEO and online marketing, 3) it is customizable to meet all your needs. Of course, WordPress is not suitable for every single business website in the country, there are exceptions. You must identify what you want to do with your business’ online presence, and what your goals are. Then, see if there are any WordPress plugins that can help you. Chances are you, will find that WordPress is right for you.