We lost a lot when the old Canada Cup was rechristened

On the eve of another World Cup of hockey, the first in a dozen years, it’s worth asking: Was rebranding the Canada Cup – and losing out on its important legacy – a mistake? It happened back in the mid-1990s, when the NHL and the players’ association – in an eager desire to broaden the scope of what they perceived as a regional tournament – rechristened the event the World Cup.

In soccer and other sports, the designation World Cup generally translates into big dollars, captive audiences and breathless anticipation of a once-every-four-years’ event.By contrast, a hockey tournament named the Canada …
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