TORONTO — Twitter Inc. is launching new customer service features for business profiles, with Rogers Communications Inc signing on as its Canadian launch partner.
Companies that use Twitter to provide customer service will now be able to add new information to their profiles to better communicate when and how service is provided. Profiles can display the hours the account is monitored by customer service representatives, plus companies can add a large direct message button to make it easier for customers to get in touch directly.
There is also a new look to the backend system for businesses and when users search for companies on Twitter it will say “provides support” beneath the account right in the results, which helps point people to a customer service option as opposed to just a general company account.
“We’ve seen many Canadian brands manage customer service on Twitter in a similar fashion to how …