Prime Minister Trudeau and Jack Ma, Chairman of the Alibaba Group, announce initiatives to strengthen Canadian business presence on world’s largest e-commerce platform

The Government of Canada is committed to represent Canada to the world as a strong and valuable trading partner, that is open for investment and business, in order to increase trade, spur international investment, and grow Canada’s middle class. This means encouraging Canadian companies – especially small and medium-sized enterprises – to be more engaged in the Chinese economy.

The Prime Minister, Justin Trudeau, and Alibaba Group Executive Chairman Jack Ma today announced a number of initiatives that will help Canadian companies connect with Alibaba’s 400 million consumers. First, they launched the ‘Canada Pavilion’ on Alibaba’s online shopping site, which will help brand Canadian products and services.

Additionally, the Prime Minister witnessed the signing of a joint declaration of cooperation by Minister of International Trade Chrystia Freeland and Michael Evans, Director and President of Alibaba Group, that will strengthen trade promotion cooperation between the Canadian Trade Commissioner Service and Alibaba Group.