Political spin works for leaders on social media

Even his inveterate opponents wouldn’t contest that Indian Prime Minister Narendra Modi has few peers in employing social media for political gains. Since August, when he overtook Amitabh Bachchan on Twitter, his personal handle @narendramodi has been the most followed account in India, and he is the only non-Bollywood personality on the top 10 list of the microblogging site, besides his official @PMOIndia handle which is ranked 10th. In comparison, Barack Obama, the outgoing US president, has the fourth slot in his country. Wait. Modi is also the first world leader to use a Twitter Mirror, an exclusive app that produces …
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