New luxury car brand launches in Canada today with no dealerships and 'transparent pricing'

If the brand director in charge of Genesis in Canada is feeling any pressure, he’s hiding it well. In other words, don’t get involved in a game of poker with Michael Ricciuto, unless you plan to leave without your wallet. Okay, this takes the metaphor a step too far. He has no interest in deceiving luxury car buyers; in fact, when Genesis officially launches this week, transparency will be one of the brand’s key attributes.

First things first: Genesis is the luxury offshoot of Hyundai, the South Korean car maker that has matured in leaps and bounds …
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