Last Friday, upscale retailer Nordstrom (NYSE:JWN) opened a new 220,000 square foot flagship store in Toronto. This marks its fourth store in Canada — all opened within the past two years — and its second Canadian flagship store. Nordstrom will open a second Toronto-area store next month.
Nordstrom opened a flagship store at Toronto’s Eaton Centre last week. Image source: Nordstrom.
Nordstrom is just one of several big American retailers looking to expand into Canada. But success in the U.S. is no guarantee of success in Canada. Target’s (NYSE:TGT) aggressive move into Canada a few years ago was a complete disaster, forcing the company to write off its entire investment. Here are two ways that Nordstrom will avoid a similar fate.
Giving customers what they expect
Many Canadian consumers routinely shop in the U.S. This isn’t too surprising, as Canada’s three biggest metro areas are all near …