Destination Canada’s digital advertisement partnerships paying off

The seaside cliffs of Newfoundland and Labrador; the Rocky Mountains’ snowy peaks and blankets of evergreen – for years now, such grand, sweeping vistas have been the staples of Canadian tourism advertising. But as media habits shift, marketers are discovering it’s not all about the big picture.Ever-larger slices of advertising budgets have been flowing into digital media, where ads work best when targeted to a traveller’s specific interests. While gorgeous TV ads and photo spreads highlighting this country’s natural beauty haven’t lost their power to burnish brand Canada, these days specificity is key.

For most marketers, …
Go to Source