NEW YORK, Oct. 19, 2016 /PRNewswire/ —
Summary
Although the development of the Canadian economy is strong, with robust economic integration with the United States, the e-commerce market is still lagging well-behind other developed nations in the world. This can be attributed to customers and their concerns around security, as well as lack of clarity around shipping purchases and returns, which is driving Canadian consumers to physical shops as opposed to online shopping.
Key Findings
Online retailing has high potential compared to conventional channels, and is expected to grow at a CAGR of 14% over the forecast period
Growing internet penetration will act as a catalyst for the emerging online shopping market
Electrical and electronics was the largest product group, with total sales of CAD3.8 billion, or 42.9% of total online retail sales in 2015
There will a need for a well-integrated multichannel retailing strategy
Synopsis
“Consumer Attitudes and Online Retail Dynamics in Canada, 2015-2020” …