An upstart Canadian auto seller is aiming to drive the worldwide market for electric vehicle sales by launching an innovative web-based sales platform and showroom that will move transactions online and away from the traditional car lot.Dedicated solely to electric and hybrid-electric vehicles, the GTA-based company, called EVEN Electric, will not be exclusively aligned with one particular auto maker. Instead, the retailer will sell multiple, competing brands of both used and new green vehicles, delivering them right to the driveways of consumers around the world and often to places where electric cars are not yet sold.
The model, which departs drastically from traditional auto sales conventions, is designed to address several issues hampering the proliferation of electric vehicles (EVs) on the road. EVEN’s founders say many of those issues can be traced to problems at the point-of-sale.“The traditional dealership model has proven unable to deliver the sales …